MONOPOLY CAPE TOWN LAUNCH

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Capetonians are in for a treat! The original MONOPOLY, the fast-dealing property trading game that everybody knows and loves, is coming to our shores and creating a localised Cape Town city edition.

Traditionally anyone playing the legendary board game became familiar with the tourist attractions and highlights of London, the UK edition being the most widely played globally. Locations such as The Angel, Islington feature, even though this address is not in fact a street in London but a building (and the name of the road intersection it is located at).

Regional versions of MONOPOLY board game have been produced for the last 15 years and to date the game is licensed in 103 countries, with South Africa next on this illustrious list.

Capetonians will be encouraged to take part in the selection process to choose which recognisable city hotspots will appear on the final board, to be on shelves around November 2015. This kicks off on Friday, 5th June for 3 weeks, when MONOPOLY enthusiasts are invited to nominate Capetonian properties via CapeTown@winningmoves.co.uk

There will be localised ‘Community Chest’ and ‘Chance’ playing cards, so feel free to submit Capetonian phrases and words to be used for this purpose.

The Cape Town MONOPOLY board game announcement comes hot on the heels of Cape Town having been selected as one of the 40 cities to be featured in the World Edition of MONOPOLY, the world’s most popular board game that will be available this Fall as part of the celebration of the MONOPOLY brand’s 80th anniversary.

Dan Taylor: Head of Monopoly, Winning Moves, “Cape Town has long been on our list of regional MONOPOLY targets, and when we had the Mother City included on our anniversary edition, we knew this year was the one to bring MONOPOLY to Cape Town’s gorgeous shores. We’re extremely excited to see how it’s received and have high hopes that Cape Town will be the first of many South African MONOPOLY games to be launched in the next 3 years.”

Winning Moves, manufacturers of the Perth regional and city version of MONOPOLY board game under license from Hasbro, says the game will be on shop shelves in time for this Christmas.

MONOPOLY is celebrating its 80th anniversary this year having first hit shop shelves in 1935 – and since then has been played by more than 500M people. Today it is played in 111 countries and enjoyed in 43 different languages.

The Cape Town MONOPOLY and all the Winning Moves Range will be distributed by Epic Games SA the South African distributor of local editions of the Monopoly board game from Hasbro.

You can reach Epic Games through contacting david@epicgames.co.za

MONOPOLY © 1935, 2012 Hasbro. All Rights Reserved.

Issued by: Amplicon

On behalf of: Winning Moves

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